Web Object Expectation Study

Michael Bernard & Ashwin Sheshadri

You are invited to participate in a short study that seeks to understand where individuals expect certain web objects to be located on a typical ecommerce website. Web objects include such things as navigational items, advertisements, and text headers. We are interested in the expected web object locations for both usability and non-usability professionals from around the world. This information will allow us to know:

• Where do typical, non-usability web users generally expect certain web objects to be located on ecommerce websites and how does their expectation correlate with usability professionals’ expectations?
  
• Are there age and/or regional differences (such as French compared to German) in the expectation for the location of certain web objects? If so, what are these differences?
  
• Do users have a certain preference for the location of specific web objects on a typical ecommerce website? If so, is it different from where they expect them to be located?

In order to know the answers to these questions, we are asking you to answer a short survey -which typically takes no longer than five minutes. The results will be published in an upcoming edition of the Usability News newsletter.

Please click on this link to start the survey: http://www.webobject.org

Note: This survey is compatible with Microsoft Internet Explorer ONLY.